Feature Experimentation

Feature Rollouts in Optimizely Experimentation involve a strategic approach to gradually and selectively introducing new features or changes to a broader audience. This process allows businesses to assess the impact of these modifications and ensure a smooth transition without compromising the user experience.

By incorporating Feature Rollouts into Optimizely Experimentation, businesses can make data-driven decisions, minimize risks associated with introducing new features, and ensure a positive user experience throughout the evolution of their digital products or services.

Feature experimentation enables teams to:

• Create Features in Optimizely to enable feature release and experimentation without a code deploy
• Gradually roll out a feature to monitor impact on performance and business metrics.
• Run experiments on variables to iterate to the best version of your feature.