DXP Demo Site

Welcome to Optimizely Demo Site!

Optimizely content management system (CMS) is an application that is used to manage content, allowing multiple contributors to create, edit and publish content. Here you can find latest capabilities of Optimizely CMS for content authors and publishers.

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Getting Started with Optimizely CMS, EXP, and CMP

This section provides an introduction to Optimizely’s core platforms—Content Management System (CMS), Digital Experience Platform (EXP), and Content Marketing Platform (CMP). It covers the fundamentals of how each tool works together, key features to know, and practical guidance to help you start creating, managing, and optimizing content effectively.

Optimizely Content Management System (CMS)

This section explains how the Optimizely Content Management System works, highlights the differences between page templates and blocks, provides practical examples of each for content authors, and showcases block variations with different settings selected.

Optimizely Experimentation Platform (EXP)

Optimizely Experimentation is a powerful platform that allows teams to run A/B tests, multivariate tests, and feature rollouts across websites, mobile apps, and backend systems. It’s widely used for data-driven decision-making, particularly in marketing, product development, and UX design.

Content Marketing Platform (CMP)

Optimizely's content marketing platform empowers businesses to create, distribute, and optimize their content effectively to drive engagement and conversions across multiple digital channels.

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Optimizely CMS

Understanding Optimizely CMS: Pages, Blocks, and Templates

How to Assemble a Page

This section explains the concept of pages, blocks and templates, and how these are associated in Optimizely Content Management System (CMS).

Page Templates

A template constructs an overall layout that you can reuse to create campaign or task briefs. You can add blocks to the pages to assemble them.

Blocks

Blocks in Optimizely Content Management System (CMS) are reusable smaller content parts that editors can add to other content types.