Optimizely Content Management System (CMS)
What is Optimizely Content Management System (CMS)
Optimizely CMS is a simple, flexible tool that helps content authors create and update website pages without needing to code. You can easily add text, images, and videos, drag and drop content blocks, and see your changes right on the page. It also lets you schedule content, work with your team, and personalize messages for different visitors. Everything is designed to make it easy to manage content and keep your site up to date.
Getting Started with Optimizely CMS
How to Assemble a Page
This section explains the concept of pages, blocks and templates, and how these are associated in Optimizely Content Management System (CMS).
Page Templates
A template constructs an overall layout that you can reuse to create campaign or task briefs. You can add blocks to the pages to assemble them.
Blocks
Blocks in Optimizely Content Management System (CMS) are reusable smaller content parts that editors can add to other content types.
Create Support Request
Got an issue to report or an enhancement idea for DXP? We're here to help! Whether it's a bug or a bright idea, just fill out the form, and we'll be in touch soon.
Benefits of a content management system
One major advantage of a CMS is its collaborative nature. Multiple editors can contribute, schedule or manage content to be published. Because the user interface is usually browser-based, a CMS can be accessed from anywhere by any number of users.
The second major advantage of a CMS is that it allows non-technical people who don’t know programming languages to easily create and manage their own content. The drag-and-drop editors of a typical content management platform allows users to enter text and upload images without needing to know any HTML or CSS (programming languages).
When a company uses a CMS to publish its web pages, it reduces its reliance on front-end developers to make changes to the website, making it quicker and easier to publish new web pages improving the digital experience for users and visitors.
When a company uses a CMS to publish content to other channels - like social, mobile apps and ecommerce, it can drastically reduce the amount of development a company needs to do and make it easier to distribute content to different channels simultaniously.