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Brand Manifesto

[MELLOW MUSIC]

(DESCRIPTION)

Upside-down: a wildfire rages as flames consume a hillside.

[FIRE CRACKLING]

(SPEECH)

[SPEAKER]: Who cares about all those wildfires out West?

(DESCRIPTION)

Upside-down: a violent wave from a hurricane surge crashes into traffic lights.

[WAVES CRASHING]

Upside-down: aerial footage of homes submerged in water after a disaster.

(SPEECH)

[SPEAKER]: Who cares about one more hurricane?

(DESCRIPTION)

Upside-down: lightning flashes in a dark sky.

[THUNDER CRASHES]

Upside-down: a woman motorist sits stranded on top of a car submerged in violent water.

[WATER RUSHING]

Screen starts rotating clockwise.

(SPEECH)

[SPEAKER]: Who cares about a stranger in trouble?

(DESCRIPTION)

Upside-down while the screen rotates clockwise: an unhoused man pushes a shopping cart full of items

against a city backdrop at night.

(SPEECH)

[SPEAKER]: Or the homeless?

(DESCRIPTION)

Upside-down while the screen rotates clockwise: a father, mother and daughter hold each other while

laying on a sidewalk in a city.

(SPEECH)

[SPEAKER]: The hungry?

(DESCRIPTION)

Screen still rotating clockwise: an elderly woman stands in her front yard with her walker.

(SPEECH)

[SPEAKER]: The old?

[MUSIC SPEEDS UP]

(DESCRIPTION)

Screen rotates right side up: two young girls staple a poster to a utility pole filled with signage for good

causes. It reads, WALK TO FIGHT CANCER.

(SPEECH)

[SPEAKER]: Who cares?

(DESCRIPTION)

Upside-down: the young girls’ feet run to their next lamppost transitioning to the feet of brave

firefighters running through smoke toward a wildfire. The image quickly rotates right side up.

A close-up of a woman firefighter’s face as she lifts her face shield.

(SPEECH)

[SPEAKER]: Actually,

[UPLIFTING MUSIC]

(DESCRIPTION)

Silhouettes of two firefighters spraying a fire hose onto a raging fire.

[ON SCREEN TEXT]

563,000 OF YOU

(DESCRIPTION)

A firefighter guides a horse by its halter out of a stable while fires rage in the near distance.

[SIRENS IN THE DISTANCE]

(SPEECH)

[SPEAKER]: Five hundred sixty-three thousand of you who risked your lives to fight fires.

(DESCRIPTION)

Silhouette of a firefighter running towards a pickup truck parked by a forest engulfed in flames.

(DESCRIPTION)

Scene passes down a soup kitchen table as volunteers on the left side serve the hungry on the right.

[ON SCREEN TEXT]

1,500,000 OF YOU

(SPEECH)

[SPEAKER]: One million five hundred thousand of you who fed the hungry.

(DESCRIPTION)

Tail lights flash on a car, stranded in water up to the hood of a sedan.

Two volunteers deliver a tower of pizza boxes in a dinghy.

[ON SCREEN TEXT]

9,900,000 OF YOU

(SPEECH)

[SPEAKER]: Nine million nine hundred thousand of you who delivered aid after a disaster.

(DESCRIPTION)

Aerial shot of a relief worker rescuing a man stranded on the roof of his home.

A group of people form a human chain in violent waters to reach the woman motorist on top of her

car.

[ON SCREEN TEXT]

60,000,000 OF YOU

(SPEECH)

[SPEAKER]: More than 60,000,000 of you who helped someone in need.

(DESCRIPTION)

Aerial shot over a rally of thousands of people.

[ON SCREEN TEXT]

200,000,000 OF YOU

(SPEECH)

[SPEAKER]: All two hundred million of you who gave to good causes.

(DESCRIPTION)

The two young girls walk in the rally with their grandmother wearing a head scarf. One of the girls

holds a homemade sign that says, THIS FAMILY FIGHTS TOGETHER.

The firefighter evacuates the horse and the rancher from the fire.

The woman motorist reaches out to grab the hand of the person closest to her in the human chain.

(SPEECH)

[SPEAKER]: Every day, millions of you are there to help one another.

(DESCRIPTION)

A man knocks on the back of a van stranded in a snowbank, before another car pulls it free.

A stranger pushes someone in a motorized wheelchair up a steep hill in the rain, captured on a

smartphone.

Smartphone footage of two children delivering a balloon to an elderly woman’s door. She hugs the

little girl.

Staff and teammates of a school basketball team lift up a player with cerebral palsy. They cheer as he

makes a basket.

(SPEECH)

[SPEAKER]: Because remarkable things happen when people care.

(DESCRIPTION)

Two volunteers shake hands and hug at a community volunteering event.

(LOGO)

Travelers

The Travelers Indemnity Company and its subsidiaries and affiliates, One Tower Square, Hartford, CT

06183.